Hunter Goes to Work

The Brief: Develop a comprehensive campaign for Dunlop’s partnership with Hunter. The campaign needed to support a range of business and consumer-facing initiatives, including B2B sales materials, D2C marketing collateral, a sellout campaign pitch for retailers, and an overarching campaign rollout planned for 2026. The goal was to create a cohesive visual direction that could effectively position the collection across each touchpoint while highlighting the unique intersection of Dunlop’s performance heritage and Hunter's fashion-forward identity.